Californian Francesca Alexander ran Social Global Grind in Hollywood and San Francisco teaching start-up companies how to use social media to grow their business before bring it to New Zealand. She talks hot tips, how showing your vulnerable human side online is good, and how women are just learning the entrepreneurial ropes. She also tells how she learnt to love her Kiwi husband’s game – All Black rugby. Richie McCaw helped.

This episode is hosted by Johanna Bennett in association with Gorilla Technology, the inaugural Asia Pacific Podcast Conference (Auckland, 12-13 February) and is a production of Podcasts NZ.

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